Target: Extreme Water Sports Fans and Environmentally Conscious Watermen and Women

Goal: Identifiy a relevant ambassador and meaningful activation opportunity for TAG Heuer

Program: Truideation identified a relevant, meaningful partnership for TAG Heuer with World Champion XXL Surfer Kai Lenny in SEAPaddle NYC, a 26 Mile charity paddle event around NYC. Truideation concepted and created  No Time To Kill , a highly stylized, action packed film featuring Kai in a first ever custom jetboard commute up the East River.

Result: Truideation secured TAG Heuer as title and timing sponsor of SEAPaddle NYC with Kai Lenny on board as an elite attendee. Raising millions of dollars for environmental awareness, the activation added social scale and visibility to TAG Heuer, the event, and 7x World Champion Kai Lenny with media coverage by multiple outlets including CBS 60 Minutes, News Outlets and all TAG Heuer channels and retail environments.