Target: The Global Smartwatch Market
Program: For the second launch of luxury Swiss watch maker TAG Heuer’s Connected II Modular Smartwatch, Truideation concepted and created “Playing With Time”, a series of highly stylized films featuring TAG Heuer Ambassadors Tom Brady, Henrik Lundqvist and Tim Howard.
Directed by Nathan Caswell, each film captures the essence of these elite athletes, their ability to manipulate time through extreme focus, remaining in the moment and #DontCrackUnderPressure
Result: Each film is featured across TAG Heuer channels and featured prominently on visual display at TAG Heuer retailers including Macy’s Herald Square and Bloomingdale’s Flagship, with over 20 million visitors.
