Target: Everybody
Goal: Communicate through song that a car has the transformative powers to turn its passengers into happy-go-lucky people.
Program: Create an infectious re-imagining of the Partridge Family’s “C’mon Get Happy” featuring the legendary Jamaican Superstar Jimmy Cliff for Network Television and Web.
Result: AICP Winner for Best Musical Arrangement
Viral Video across multiple web and terrestrial channels.
Featured The Today Show’s Coverage of AICP Superbowl Ads
Featured performance of “C’mon Get Happy” by Jimmy Cliff on The David Letterman Show.
