Target: B-to-B Advertising clients of Viacom Velocity
Goal: Promote the integrated marketing, branded content and insights unit of Viacom’s ad sales operation and communicate the ways in which Viacom Velocity employs data to solve clients’ problems.
A B to B video entertaining enough to appeal to a broader audience with social media stars.
Program:
Through close collaboration with Viacom Velocity, compose, produce and cast a comedic hip hop anthem and video with social media stars.
Result
-Adweek’s “Ad of the day”
-Over 250,000K views
-Successful positioning of Viacom Velocity’s creative capabilities and the ablility to deliver ‘Big Data” to clients’.
