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Viacom Velocity

“The Fat Jewish Is Big Data Featuring Todrick as Hadoop”

Target:  B-to-B Advertising clients of Viacom Velocity

Goal: Promote the integrated marketing, branded content and insights unit of Viacom’s ad sales operation and communicate the ways in which Viacom Velocity employs data to solve clients’ problems.

A B to B video entertaining enough to appeal to a broader audience with social media stars.


Through close collaboration with Viacom Velocity, compose, produce and cast a comedic hip hop anthem and video with social media stars.


-Adweek’s “Ad of the day”

-Over 250,000K views

-Successful positioning of Viacom Velocity’s creative capabilities and the ablility to deliver ‘Big Data” to clients’.

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