P

VW Beetle

LOS ANGELES, CA

TARGET | GOAL

TARGET: Males 21- early 30’s.
GOAL: Communicate through song that a car has the transformative power to turn its passengers into happy-go-lucky people.

PROGRAM

Create an infectious re-imagining of the Partridge Family’s “C’mon Get Happy” featuring the legendary Jamaican Superstar Jimmy Cliff.

RESULTS

• AICP Winner 2013 for Best Musical Arrangement • Viral Video across multiple web and terrestrial channels. • Featured on The Today Show with Matt Lauer • Featured performance of “C’mon Get Happy” by Jimmy Cliff on The David Letterman Show.

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