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VIACOM VELOCITY

SANTA MONICA, CA

TARGET | GOAL

TARGET: B-to-B Advertising clients of Viacom Velocity.
GOAL: Promote the integrated marketing, branded content and insights unit of Viacom’s ad sales operation and communicate the ways in which Viacom Velocity employs data to solve clients’ problems.

PROGRAM

Through close collaboration with Viacom Velocity, compose, produce and cast a comedic hip-hop anthem and video with social media stars entertaining enough to appeal to a broader audience.

RESULTS

• Adweek's “Ad of the day” • Overall Reach: 1.92 million • Successful positioning of Viacom Velocity’s creative capabilities and the ablility to deliver ‘Big Data” to clients

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