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TAG Heuer

NEW YORK

DISCOVER

Truideation identified a relevant, meaningful partner for the brand and ambassador with SEAPaddle NYC, a 26 Mile charity paddle event around NYC, raising millions of dollars for environmental awareness.

CREATE

Truideation concepted and created No Time To Kill , a highly stylized, action packed film featuring Kai in a first ever custom jetboard commute up the East River.

ACTIVATE

Truideation secured TAG Heuer as title and timing sponsor of SEAPaddle NYC with Kai on board as an elite attendee, the activation brought greater visibility and awareness to the event, the brand, and 7x World Champion Kai Lenny with media coverage by 60 Minutes and all TAG Heuer media channels.

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